Digital Marketing Of Library, Information And Knowledge Products And Services Among Librarians In Selected University Libraries In South-South, Nigeria

Henry C. Otobrise and Abieyuwa Benita Omagbon
Keywords: undefined!
Journal of ICT Development, Applications and Research 2019 1(1), 47-60. Published: July 29, 2019

Abstract

The study canvassed for the concept of digital marketing of library, information and knowledge products and services among librarians in selected university libraries in South-South Nigeria. This study investigated the existence of the concept of digital marketing in selected academic libraries as well as the benefits derived from digital marketing of library, information and knowledge products and services. The study adopted a 4-point rating scale questionnaire containing 20 priced items which was administered to100 librarians in four university libraries in south-south Nigeria, out of which 65 librarians responded. An item by item analysis of result was carried out by means of a table and simple percentage of respondents score. The result indicated that majority of the 65 librarians who completed and returned the questionnaire had a positive attitude towards digital marketing/pricing of library, information and knowledge products and services and are also aware of the numerous benefits of digital marketing in the digital age. Based on the result of the survey, it was concluded that certain information products and services can be marketed/priced and that the age-long practice of giving all manner of library, information and knowledge services free of charge should be reconsidered.